ARA inducts two leaders into ‘Hall’

American Rental Association Hall of Fame inducts Doron Broadfoot and Jim Ziegler.
American Rental Association HQ

The American Rental Association (ARA) will induct two longtime rental industry leaders into the Rental Hall of Fame: Doron Broadfoot, The Rent-It Store, Saskatoon, Saskatchewan, Canada, and James “Jim” Ziegler, Rental City, Boulder, Colorado.

“The Rental Hall of Fame is ARA’s most prestigious award. This year, we are honored to recognize two individuals whose vision and leadership has made a significant impact on the equipment and event rental industry,” said Tony Conant, CEO of ARA.

Doron Broadfoot has been a member of the rental industry for more than 50 years. It all started in 1972 when he started working for his father at The Rent-It Store in Saskatoon.

Broadfoot was Canadian Rental Association (CRA) president from 1989-1990 and then served as the ARA Region 10 director from 2000-2003.

He served on the ARA Foundation board of trustees for two terms from 2009-2014 and sat as the chair of the board in 2011 and 2012.

He established the Region 10 Doug Mitchell scholarship in honor of his late business partner in 2014.

In recognition of his philanthropic efforts, he has received the ARA Foundation James Keenan Award five times and the 1976 Club Award 10 times.

Jim Ziegler started his career in the rental industry in 1969 when he bought an A-Z Rental franchise in Boulder — which would eventually become Rental City.

After 30 years, he sold the company to NationsRent in 2000. Ziegler also was the CEO of RenTrain.

He served on the ARA Board of Directors from 1988-1992 and as the 29th ARA president in 1990. While on the ARA of Colorado board, he also served as president.

“Their dedication has been felt across the rental community and I would like to personally thank and congratulate them,” said Conant.

These individuals, recognized for outstanding service to the association and the rental industry, will be honored at The ARA Show 2023 in Orlando, said the Association.

The Rental Hall of Fame was created in 2000 to honor those individuals who have changed the trajectory of the equipment and event rental industry.

Founded in 1955 and based in Moline, Illinois, ARA is an international trade association for more than 11,500 owners of equipment and event rental businesses and more than 1,000 manufacturers and suppliers of construction/industrial, general tool and party/event rental equipment.

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