ARA ‘Clean. Safe. Essential.’ program endorsed by major rental companies

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ARA ‘Clean. Safe. Essential.’ program endorsed by major rental companies


Some of the nation’s largest rental companies have joined the American Rental Association’s (ARA) “Clean. Safe. Essential.” program.

H&E Equipment Services, Herc Rentals, Sunbelt Rentals, Sunstate Equipment, United Rentals, and others are now participating in the nationwide, rental-industry-specific ARA member program designed to help keep the rental experience safe through the COVID-19 pandemic and beyond.

With the five largest equipment rental companies joining, more than 3,000 ARA member stores across the construction/industrial, general tool/light construction, and party/special event segments are now recognized as “Clean. Safe. Essential.” 

The program requires the completion of a training certificate program.

According to the ARA, an endorsement from big rental companies provides key support for a national rental awareness campaign that will be rolled out in 2021 as ARA continues to support members and the vitality of the industry.

The ARA “Clean. Safe. Essential.” program provides member stores with consistent training on measures to minimize exposure to the coronavirus for customers, staff, vendors, and guests. Training is based on expertise from the U.S. Centers for Disease Control and Prevention (CDC), World Health Organization (WHO), rental operators, and equipment manufacturers. 

Training is also updated with new guidance from these health organizations and ARA is currently on the third iteration of the content. Upon completion of the “Clean. Safe. Essential.” online training program, ARA members receive a certificate and an implementation kit for their specific location.

“We’re pleased that the largest organizations in our membership see the benefits of adding ‘Clean. Safe. Essential.’ to their existing safety initiatives,” said Tony Conant, ARA CEO. “We appreciate their shared commitment to the safety of the rental experience. As more and more rental stores continue to complete the training, the next step is to increase national awareness that rental is clean, safe, and essential to customer success.” 

The American Rental Association, based in Moline, Ill., is an international trade association for owners of equipment and event rental businesses and the manufacturers and suppliers of construction/industrial, general tool and party/event rental equipment. Membership includes more than 11,000 rental businesses and more than 1,000 manufacturers and suppliers in the United States, Canada, and more than 50 countries worldwide.

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