After the storm: Industry response continues

Hardware and building supply companies continue to offer help.

Heartbreaking video of communities lying in ruins, lumber strewn in heaps and homes and lives destroyed filled the airwaves over the weekend as a deadly series of tornadoes swept across the Midwest. 

It did not take long for the industry to step in and provide help in a number of different forms. 

Simpson Strong-Tie joined the list of companies lending a hand for the recovery. The Pleasanton, Calif.-based company is donating $15,000 to the American Red Cross Disaster Relief Fund. 

Several other efforts on behalf of companies large and small were broadcast on social media. 

Mooresville, N.C.-based Lowe's quickly pledged $1 million to help storm victims recover.

In Kentucky, which appeared to bear a large share of the overall destruction, Brownsboro Hardware & Paint of Louisville, made an appeal for donations to the Western Kentucky Tornado Relief Fund, and offered to make a matching donation up to $1,000. 

The world's largest home improvement retailer quickly through its weight behind recovery efforts.

Donations came in all sizes, including 50 pairs of gloves and a chain saw from a Tennessee Ace Hardware store.