Heartbreaking video of communities lying in ruins, lumber strewn in heaps and homes and lives destroyed filled the airwaves over the weekend as a deadly series of tornadoes swept across the Midwest.
It did not take long for the industry to step in and provide help in a number of different forms.
Simpson Strong-Tie joined the list of companies lending a hand for the recovery. The Pleasanton, Calif.-based company is donating $15,000 to the American Red Cross Disaster Relief Fund.
Several other efforts on behalf of companies large and small were broadcast on social media.
Mooresville, N.C.-based Lowe's quickly pledged $1 million to help storm victims recover.
In Kentucky, which appeared to bear a large share of the overall destruction, Brownsboro Hardware & Paint of Louisville, made an appeal for donations to the Western Kentucky Tornado Relief Fund, and offered to make a matching donation up to $1,000.
The world's largest home improvement retailer quickly through its weight behind recovery efforts.
Donations came in all sizes, including 50 pairs of gloves and a chain saw from a Tennessee Ace Hardware store.