Ace Hardware's fall event moves online

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Ace Hardware's fall event moves online

By HBSDealer Staff - 06/16/2020
Scene from the 2018 Ace Convention.

Ace Hardware Corp. has changed the format and timing of its 2020 Fall Convention. Originally scheduled as an in-person meeting in Orlando, Fla. Oct. 20-22, the Ace Fall Convention will now be a digital event held on Sept. 9-12, 2020. The decision to move to a digital format was made due to the ongoing COVID-19 pandemic and with the health and well-being of Ace retailers, employees and vendor partners in mind.

The decision marks the second time the co-op was forced by the virus to change its convention plans. Earlier this year, Ace's Spring Convention was replaced by a four-day digital event featuring presentations, deals and an array of training opportunities.

Ace described its spring digital event as a "tremendous success."

“The well-being of our retailers, employees and vendor partners will always be our top priority,” said Brian Wiborg, VP of merchandising at Ace Hardware Corp. “Changing our Spring show to an online platform to ensure their safety created an Ace digital convention like no other. We are excited to build on the success of that event to create a unique digital experience for our retailers this fall.”

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