Eco-stamp: A good idea
The following letter is a response to “iLevel promotes an easy eco-labeling option with SFI.”
“[iLevel by Weyerhaeuser VP] Carlos Guilherme and iLevel have taken the simple stamp idea and acted on it and applied it to iLevel lumber by the piece. This is very important, as it is easily identifiable by the supply chain and the customer. The key being each piece of lumber is stamped — not just the wrapping, which gets torn off or disintegrates. Weyerhaeuser is to be commended for handling the situation in this manner. The fact that iLevel can do this could in time prove to the rest of the world that this is a viable solution and comes at virtually little or no cost.
“The Sustainable Forestry Initiative (SFI) and Forest Stewardship Council (FSC), as well as the other three or four world certifying agencies, should come together and create a green stamp and make it available to the harvesters of their certified forests to use and stamp each piece of eco-friendly wood. [This way], the public can decide individually whether they want to use sustainably grown wood or wood harvested without any regard for longevity and perpetuation of the forest. Small producers may have problems certifying their wood, and exceptions could and should be made. However, large timber tracts are either certified or not, and the public has the right to know.”
— Harold Baalmann
B&B Lumber Co.
Still mad about MID
Home Channel News received several letters in response to a Dec. 13 editorial, “A deduction, endangered.” The editorial defended the mortgage interest deduction as the National Commission on Fiscal Responsibility and Reform called for major reform.
“Your editorial in defense of the mortgage interest deduction was as predictable as it was unimaginative. You fail to see the forest for the trees. …
“Our government is awash in red ink. The National Commission [on Fiscal Responsibility and Reform] did a great job in providing a way to reduce the deficit to a manageable level. There is more than one way, but their way is reasonable and makes sense. All citizens of good will should support it.
“The mortgage interest deduction encourages us to consume more house than we need. I am guilty with a large home and larger mortgage debt. I deduct the interest from my income tax. The deduction favors the top 20% to 30% only — because everybody else doesn’t itemize deductions.
“We should lower marginal tax rates as the commission recommended while doing away with most deductions and credits. (I would be happy with getting rid of 100% of them.) This would encourage folks to earn more because they could keep more — without having the government tell them to spend money on housing or electric cars or whatever. This would help get our depressed economy going again. Yes, those with mortgages who deducted interest would pay more, but this would be somewhat offset by the lower marginal rates. A simpler tax system would be a boon to all (except accountants). A credible plan for reducing the deficit would increase confidence in our country and its economy.”
— John Mensinger
American Lumber Co.
“I agree with your article 100%. If the MID was taken away or modified, the housing industry (sales and manufacturing) would wipe out any positive growth in the current economy. This part of the economy is already on life support. I see it face to face every day in my job meetings with business owners of lumberyards and other wood-related businesses. Keep up the good fight.”
— Jim Turner
PA Lumbermens Mutual Insurance Co.
“Loss of the mortgage interest deduction would affect every income level. No interest relief would mean little or no chance for young families to ever afford a home. Middle-income homeowners will have little or no discretionary money to save or spend — this is simply a bad idea all around. … I would like to say what I really feel — and if this happens I won’t be the only one openly expressing anger. ”
— Gary Higgins
“I realize in your position it’s tough to take an opposing view to the ‘typical’ person in our industry. I wanted to let you know that in the retail building materials and construction business there are people with differing views. Every politician and industry has its ‘sacred cows.’ Our industry stands at the altar of the almighty mortgage interest deduction.
“The deduction is the reason people buy houses? The deduction is the reason people can afford houses? Hmmm. It seems like we just had a meltdown recently over issues like these.
“The reality is, people need a place to live. They will buy what they can afford (that’s a novel concept). If they’re not able to buy a house, they rent. (How dare I suggest that every person is not entitled to a home at every station of life?)
“The MID will more than likely be the last of these ‘sacred cows’ to go. It will take our country to be in the shape of Ireland, Portugal and Spain to finally eliminate all our ‘sacred cows.’
“I’m probably the .01% of people in the industry that thinks this way. However, I have a bigger view of life and the economy than flexing our muscle to politicians. I want all our boats to rise.”
— Daniel Jordan
Behr releases new mobile color matching application
Santa Ana, Calif.-based Behr Process Corp. unveiled its new ColorSmart by Behr Mobile application, offering consumers an on-the-go platform to find the perfect colors for home decorating projects.
The new color matching application offers the capability to decorate a room image digitally with touch-and-tap technology and preview color on walls, trim and accents.
“Behr.com provides a unique experience for do-it-yourselfers to become their own color expert,” said Joe Richardson, SVP Professional Products and Services for Behr. “We have now harnessed this ability and expertise on-the-go with the new ColorSmart by Behr Mobile application that makes every user design-savvy at anytime and from anywhere.”
Incorporating the color selection, coordination and preview features from ColorSmart online at behr.com, the company partnered with AppTight, an independent and leading developer of mobile applications, to create this unique tool.
The new application features include:
• Explore Color, which features a range of more than 2,000 colors;
• Photo Match, where the application will pull up the three closest matching paint colors from a saved photo; and
• Preview Colors, which allows users to access interior and exterior images in a variety of styles within the application to test their color choices by painting the walls, trims and accents. The application even features a way to save favorite colors and can provide driving directions to the nearest Home Depot.
The ColorSmart application was created specifically for the Apple iPhone mobile device and will also work with the iPad and iPod touch. In the coming year, Behr will be exploring other mobile platforms, such as the Android.