In addition to glossy case studies of growing members, Chicago-based True Value Co.'s freshly released 2010 Annual Report forecasts a sixth straight "consistent patronage dividend" in 2011.
The report's letter to retailers, co-signed by CEO Lyle Heidemann and chairman Brian Webb, also forecasts about 40 line reviews this year. Another forecast is for an additional 1.25 million sq. ft. of Destination True Value retail space, up from the 900,000 sq. ft. that was added in 2010.