January 13, 2014

Appliance manufacturer Maytag, which is part of the Whirlpool Corp., has introduced an integrating marketing campaign and new face of its brand: the Maytag Man.

The company made over its Maytag Repairman; the new Maytag Man has a new role as the machine. He will be featured as Maytag appliances, “the human embodiment of the brand’s core values of reliability, durability and power,” according to the company.