May 22, 2015

A chief customer officer analyzes the brands and the categories behind a strong season of selling. 

January 5, 2015

The Whirlpool Smart Top Load Washer and Dryer, according to the carefully crafted pitch, “uses connected technology to not only better care for clothes, but enable families to help other families load for load.”

December 1, 2014

The Environmental Protection Agency has recognized Whirlpool's HybridCare Heat Pump Duet Dryer with a 2014 Energy Star Emerging Technology Award, which is granted to products that advance the causes of energy efficiency and emission reduction while maintaining high standards of functionality.

The HybridCare dryer works by regenerating energy during the drying cycle. Rather than venting the air like most dryers, the HybridCare uses a refrigeration system to dry and recycle the air. This leads to more than the 40% in energy savings required by Emerging Technology Award standards.

November 26, 2014

Whirlpool has released an updated dishwasher (known as "The Whirlpool") that features an easily adjustable upper rack.

The EZ-2-Lift adjustable upper rack makes it easier to pack in dishes of many shapes and sizes for added flexibility in storage capacity.

October 8, 2014

In a new marketing effort, Benton Harbor, Michigan-based Whirlpool is celebrating the joy of chores with the launch of its “Every day, care” campaign.

The new campaign, according to Whirlpool, departs from the ‘feature wars’ and ‘one-upmanship’ common in the industry. 

March 4, 2014

Whirlpool has introduced the new 1.9 cu. ft. Over the Range Microwave with TimeSavor Plus True Convection, which features an AccuPop cycle that aims to take the guesswork out of making popcorn.

AccuPop "listens" to popcorn using sound sensors and automatically adjusts cooking time for optimal results.

January 30, 2014

Whirlpool reported record earnings in 2013 for the full-year and three months ended Dec. 31, with net earnings more than doubling over 2012.

2013's net earnings of $827 million more than doubled 2012's $401 million. Additionally, fourth-quarter earnings of $181 million were 48.4% above year-ago figures.

Overall, net sales for the appliance manufacturer were $18.8 billion for the year -- a 3.5% improvement -- and $5.09 billion for the quarter, up 6.2% year-over-year.

January 10, 2014

Samsung has set its sights on a fairly ambitious goal: to become the world's largest appliance manufacturer by 2015.

According to Bloomberg Businessweek, Samsung has some pretty formidable competition here in the U.S., including current leader Whirlpool. However, it's the fast-growing appliance brand in the country, managing to jump from 2.3% market share to 10.5% over the last five years.

December 11, 2013

The Human Rights Campaign Foundation has released its Corporate Equality Index for 2014, which recognizes several names in the residential building and home improvement industry for their commitment to workplace equality for LGBT employees.

This year, a record 304 companies -- in various industries and parts of the country -- earned a top score of 100%.

Included in that cadre are 3M, Clorox, Owens Corning, Sears Holdings and Whirlpool.

October 23, 2013

Whirlpool reported third-quarter net earnings of $196 million for the quarter, compared with net earnings of $74 million, reported during the same period last year. 

Sales in the quarter were $4.7 billion compared with $4.5 billion reported during the same period last year. Excluding the impact of foreign currency and Brazilian tax credits, sales increased more than 5%, led by strong growth in North America. 

September 5, 2013

Whirlpool is coming out with an induction double oven freestanding range, designed to offer innovations in cooking consistency and efficient cooking technology.

The Whirlpool Induction oven includes special features such as its AccuHeat induction technology, which heats the magnetic cookware directly without warming the cooktop. Meanwhile, TimeSavor convection cooking distributes hot air more efficiently to seal in flavors.

August 15, 2013

Whirlpool has entered into agreements to become a majority shareholder in Hefei Rongshida Sanyo Electric Co., a leading home appliances manufacturer based in Hefei, China.

Through this transaction, a Whirlpool subsidiary will acquire all shares currently owned by Sanyo Electric Co. and Sanyo Electric Co. (China), and purchase new Hefei Sanyo shares via a private placement. 

April 8, 2013

The spending news from the National Kitchen and Bath Association (NKBA) could have been better, but it could have been worse.

The NKBA Design Trends Survey, which asked designers for the total average cost of the kitchens they design, slipped in the 2013 survey to $47,308. That's down from 2012, but is well ahead of 2010 and 2011 (See chart).

April 2, 2013

A Supreme Court ruling came down on the side of Whirlpool, as the highest court sent a class-action case back to appeals court for reconsideration.

April 1, 2013

Standard & Poor's Ratings Services upgraded Whirlpool's long-term corporate credit rating one notch to "BBB" from "BBB-," the lowest investment-grade rating.

February 20, 2013

Whirlpool has appointed Diane Dietz, executive VP and chief marketing officer of Safeway, to its board of directors, effective immediately.

February 11, 2013

Whirlpool and Harbor Habitat for Humanity have completed construction on the homes built in partnership with Tynisha Murphy and the Patterson family.

November 14, 2012

The Seventh Circuit Court of Appeals today ordered that consumers in six states -- California, Indiana, Illinois, Kentucky, Minnesota and Texas -- who allege that Sears sold them allegedly defective Kenmore front-loading "high efficiency" washing machines manufactured by Whirlpool may band together in a class action.

September 12, 2012

In July, Home Depot announced the addition of Whirlpool, Electrolux and Frigidaire to its lineup of appliance brands. 

More recently, the company has trumpeted the new additions with a front-and-center banner over the stores’ front doors. The banner shows the three new logos and the English and Spanish announce of “new appliance brands." 

August 15, 2012

Whirlpool and Honeywell have announced that all Whirlpool U.S.-made refrigerators will begin incorporating Honeywell's Solstice Liquid Blowing Agent. This includes future product lineups from Whirlpool Brand, Maytag, Amana, Jenn-Air and KitchenAid brands.   

August 15, 2012

Whirlpool and Honeywell have announced that all Whirlpool U.S.-made refrigerators will begin incorporating Honeywell's Solstice Liquid Blowing Agent. This includes future product lineups from Whirlpool Brand, Maytag, Amana, Jenn-Air and KitchenAid brands.   

July 24, 2012

Whirlpool North America, a division of Whirlpool Corp., reported second-quarter sales of $2.5 billion, a 4% increase over its sales in the second quarter of 2011. Overall, North America unit shipments decreased approximately 2%, the company said, with its unit shipments of major appliances to the United States increasing approximately 1%.

July 3, 2012

Home Depot has announced the expansion of its major appliance brands by adding Whirlpool, Electrolux and Frigidaire in a limited number of stores and on

The appliances will be available through the company's Depot Direct delivery network and available to be ordered in all U.S. stores. Depot Direct includes more than 3,000 appliances delivered and installed to the customer's home within one to five days of purchase. Appliance purchases through Depot Direct include free delivery and haul-away.

June 27, 2012

Lowe’s has hired Kevin Summers as its new chief information officer, effective July 9. He will replace Michael Brown, who announced last April that he had accepted the company’s Voluntary Separation Program and decided to retire after almost 28 years with Lowe’s.