Outside of changing a light bulb or mowing the lawn, painting a room has long been considered the home improvement project with the lowest degree of difficulty and the biggest bang for the buck.
But a company that sells the concept of one-day painting services is armed with research that shows a consumer mind-set is not sold on the idea of painting as an easy exercise.
The company, Wow 1 Day! Painting, employed Wakefield Research to survey consumers. They came up with some views that challenge conventional wisdom: