September 28, 2011

Director of National Intelligence James Clapper, during a hearing held earlier this year, told Congress: “We’re not Sherwin-Williams paint. We don’t cover the earth equally.”

The exchange confirmed HCN’s position that slogans matter — a case we made in this space back in 2009. Among the notable slogans highlighted here were those of Sherwin-Williams (Cover the Earth), McCoy’s Building Supply (Go Build Something) and Lowe’s (Let’s Build Something Together).

September 20, 2011

The world's second largest home improvement retailer has a brand new tagline: "Never Stop Improving."

The three-word phrase replaces the company's long-running "Let's Build Something Together," and it will be featured in a new advertising campaign that launched Sept. 19.