Ace Hardware has rolled out what it's calling its biggest ad campaign ever to promote the co-op's new Paint Studio offering.
And if the ads look like a high-end cosmetic commercial, that's by design. The campaign, jointly developed by Ace and Valspar, is called "Helpful is Beautiful." [Watch the commercial here.]
The Paint Studio is launching nationally this month at more than 3,200 Ace stores, according to the co-op.