October 19, 2014

 

Chicago— Sure, millennials aren’t buying as many houses as the youngsters of previous decades. But there are plenty of other trends in home improvement that bode well for forward-thinking companies.

September 3, 2014

As novel as concepts like ‘smart home’ seem to sound, the truth is that these narratives have been around for quite some time.

May 1, 2014

The latest from the HIRI Spring Conference.

April 10, 2014

Orlando, Fla. -- Here at the 2014 Home Improvement Research Institute (HIRI) Spring Conference, Sarah Catlett, VP of The Futures Company, took a high-level, continental look at consumer marketing.

Catlett kicked off the HIRI conference with a quick look at Target's disappointing venture into Canada. The Minnesota-based retailer's efforts to change the way Canadians shop has fallen short, she said, partly because the company missed consumer and cultural cues. 

March 17, 2014

The Home Improvement Research Institute’s 2014 Spring Conference, slated for Orlando April 10, will include a full slate of research-oriented presentations. 

Among them will be a presentation from The Futures Company’s Sarah Catlett, VP and HIRI account director, and Christina Hioros, VP and associate head of Global Monitor. Their topic: Not just another United States: Distinguishing consumer attitudes in Canada, Mexico and the United States.