September 10, 2013

How can you tell a counterfeit from the real thing? According to Mukwonago, Wis.-based Empire Level, the screws of its genuine Torpedo level are hidden on the side. Also, counterfeits squeak when twisted.

The company says it is working aggressively to stop counterfeiting of its levels in two ways: blocking the import of knock-offs and pushing for removal of counterfeits from store shelves. The company has issued dozens of cease-and-desist letters to Chinese suppliers, as well as U.S. distributors and retailers dealing in the counterfeits.

August 3, 2011

Mukwonago, Wis.-based Empire Level Manufacturing Corp. said "Made in USA" products are playing a bigger role in its performance and marketing.

The company pointed to stats showing an increase of 20% in revenue from "Made in USA" products, compared with five years ago. Also, 80% of Empire Level’s products are now manufactured and assembled entirely in the United States.