August 1, 2011

Driving a Chevrolet sponsored by the home center chain founded by his father, Nascar driver Paul Menard won his first race. 

John Menard, founder of Eau Claire, Wis.-based Menards, celebrated the upset victory at the Brickyard 400 with his son at the Indianapolis Motor Speedway. The win was the first for Paul Menard, after 167 races.

May 19, 2011

With a little help from Nascar champ Jimmie Johnson's team of mechanics, Kobalt is launching what it calls a "new and improved" Kobalt Mechanics Tools line in June at all Lowe's stores nationwide.

April 6, 2011

Makita Industrial Power Tools signed 12-time X-Games medalist Brian Deegan to a promotional deal.

Under the deal, Makita becomes the Official Power Tool for Brian Deegan, the founder of Metal Mulisha, as he competes in motor sports racing, including off-road, freestyle motocross and rally car.

March 29, 2011

Paul Menard, a NASCAR driver who also happens to be the son of Menards founder John Menard, reflected on his racing career and strict upbringing in an interview with USA Today.

March 20, 2011

Bristol, Tenn. -- A carpenter from Halifax, England, outlasted some 16,000 tradesmen to win $10,000 in the finals of a tradesman skills competition held at the Bristol Motor Speedway during race day on Sunday. 

The event was part of a larger campaign by Irwin Tools to elevate and support the often underappreciated tradesman, according to organizers. "Tradesmen keep America running strong, and this is our way of saying thanks for what they do for our country," said Curt Rahilly, VP marketing for Irwin Tools.

January 24, 2011

Towson, Md.-based DeWalt has signed an agreement with Richard Petty Motorsports to sponsor Marcos Ambrose, driver of the No. 9 Ford Fusion, for the 2011/2012 Nascar season.

The No. 9 car will now brandish the DeWalt logo, which will alternate between the hood and quarter-panel during each race of the 2011/2012 Sprint Cup season.

December 28, 2010

Power tool manufacturer Makita will return in 2011 as the official power tool sponsor of Supercross motorcycle racing. The 2011 Supercross season launches on Jan. 8, at Anaheim Stadium in Anaheim, Calif.

In addition to live racing, Makita is the Official Power Tool Sponsor of Major League Soccer (MLS), and the Mexican National Soccer Team (FMF) during their competitive matches in the U.S.


October 5, 2008

Menards has been a long-time supporter and sponsor of racing, and John Menard himself has...

October 1, 2008

George J. Deines, general manager of AB Ace Hardware of Mesa, Ariz., realized a lifelong...

September 18, 2008

Through “Racing for Relief,” Lowe’s will donate $48 for every lap of the scheduled 400...

May 20, 2008

The retailer, which went public earlier this year, will sponsor Travis Kvapil and his Yates...