December 2, 2013

Masterchem Industries, maker of Kilz brand products, re-launched its Kilz PRO-X 100 Series interior paint line.

The new line features an advanced formula and promises painters, contractors, property managers and remodelers strong hide and touchup capabilities at an affordable price point -- between $62.50 and $87.50 for a 5-gallon bucket (depending on sheen).

Its makers say it allows for projects to be completed faster, with potentially fewer coats, while still delivering a consistent and durable finish.

February 7, 2011

The 2011 International Builders’ Show returned to Orlando, Fla., in 2011 — it was held here in 2008 — and it was a lot easier to get a taxi this time around. The residential construction industry was fresh off a year only slightly better than the record low of 2009, and the show’s contraction reflected the industry’s health.

January 17, 2011

Behr Paint and Home Depot will attempt to reach further into the pro market with the launch of the Kilz Pro-X line made by MasterChem Industries. Both Behr and Kilz are part of Masco Corp. The announcement was made at the International Builders’ Show on Jan. 12.

Initially the Kilz Pro-X line will offer 1,300 colors. Designed as part of Behr’s “Direct to Pros” program, the company hopes to begin with a February rollout and finish in May or June of 2011, when all 2,000 Home Depots will have the program.