May 1, 2014

The latest from the HIRI Spring Conference.

February 26, 2013

The Home Improvement Research Institute is preparing for its April 17 Spring Conference in Orlando, Fla.

September 7, 2012

The Home Improvement Research Institute’s (HIRI’s) September 2012 forecast for the size and trends in the home improvement market points to growth of 4.9% in 2012 and 4.0% in 2013. 

Based on the macroeconomic factors that are known to drive the industry, home improvement sales should outpace GDP growth and bring the market size to $284.8 billion in 2013. 

May 2, 2011

Arlington, Va. — At last year’s Home Improvement Research Institute (HIRI) Spring Conference, the assembled researchers, guests and partners — all thirsty for good news — were told by Morgan Stanley analyst Ian Sugarman that the modest, pre-bubble year of 1999 is the “new normal.”

Fast-forward to this year’s event, held here at the Doubletree Crystal City, and a very similar group of attendees were told to brace for even more simulated time travel — this time to 1996.

April 13, 2011

Arlington, Va. -- The data was flying fast and furious here at the Home Improvement Research Institute's (HIRI's) Spring Conference. 

The series of seminars carried the theme "Understanding Today's Home Improvement Industry" and kicked off Wednesday morning with a detailed examination of some unpleasant and lingering macroeconomic trends. Other charts presented by the day's seven presenters picked up where last year's conference left off by establishing a worst-is-behind-us view of the home improvement industry.

March 7, 2011

While the National Association Home Builders recently reported home size is on the decline, a survey from John Burns Real Estate Consulting found more consumers expect to buy bigger houses (44%) than smaller houses (22%). Who's right? Here's what we heard. 

February 1, 2011

Having worked heavily with marketing research for more than 30 years, I know just how useful it can be to make better business decisions, but like all tools there are limitations. One very important issue with marketing research is that we often measure peoples’ attitudes, but what we really care about is their behavior. In some cases, there is a very close link between the two and sometime not so much. Let’s consider two examples.

October 3, 2010

Retailing can become a focus on price very easily. I remember attending a conference years...

September 21, 2008

The Home Improvement Research Institute will host a day-long conference next month in Oak Brook,...

September 9, 2008

The group’s annual fall conference, titled “Understanding the Future For Home Improvement,” will be held...

August 10, 2008

The over-65 population is a strong and significant customer base in the home improvement industry—and...

June 10, 2008

More than 51 percent of Americans are planning one or more home projects in the...

May 4, 2008

State Of The Paint And Decorating Industry Address...

July 19, 2007

Home improvement services provided by retailers scored low satisfaction ratings in consumer survey....

July 15, 2007

Sister Bernice Marie, my 90-year-old great aunt, had this to say about Apple’s iPhone launch:...