August 29, 2011

Most hardware stores and home centers along the Eastern Seaboard ran out of D-Cell batteries early on Friday as residents prepared for the expected arrival of Hurricane Irene. Typically not a fast-turning item, the big round batteries are essential for full-sized flashlights and portable radios. 

May 18, 2011

Columbus, Ohio-based Dorcy, a flashlight and battery manufacturer, is introducing DieHard branded alkaline batteries to the market. 

The DieHard brand on an alkaline battery was on display at the National Hardware Show in Las Vegas. 

"It's a natural," said Dorcy president and CEO Tom Beckett. "The DieHard brand has enormous goodwill, and this launch is a natural addition to our core business."

DieHard is a brand owned by Hoffman Estates, Ill.-based Sears Holdings. Dorcy is a longtime supplier of flashlights to Sears.