Back in 2006, Zeeland Lumber in Zeeland, Mich., was named Home Channel News Independent ProDealer of the Year. The building industry has changed dramatically since then, and Zeeland has changed with the times.
The company unveiled its new branding last month, including a new logo and a simple, two-word tagline: “Build. Trust.”
“It’s such a fitting tagline,” said Mark VandenBosch, VP sales and marketing. “Each word can stand alone, and together they represent everything we do.”