True Value CEO Lyle Heidemann offered some friendly advice to a reporter recently. “Bring your camera to Philadelphia this year,” he said.
Philadelphia is the site of the Chicago-based co-op’s Fall Market, Sept. 23 to 25. Here, True Value will be displaying its Destination True Value store design and format for smaller stores. In the Philadelphia and nearby East Coast markets, the co-op is expecting strong attendance from dealers with smaller-than-average footprints.