Ten months after the launch of True Value’s new-and-improved e-commerce program, the statistics are beginning to pile up. Most importantly, perhaps, almost 2,000 stores have signed up for the program, allowing customers to shop online and pick up purchases in their local hardware store.
There are some things still unknown in the e-commerce world, such as the correlation between Web browsing and in-store buying. But True Value believes it’s getting closer to an understanding. And it likes what the data are showing.