June 7, 2011

To complement the baseball theme of its Grand Slam Power Challenge promotion at the National Hardware Show last month, Briggs & Stratton presented its catalog in the form of baseball cards. It featured a portrait of the product on the front, with stats and information on the back.


“We thought our customers might find them a bit more interesting and handy than a product catalog,” said Eric Loferski, director of marketing of Briggs & Stratton’s portable power and cleaning systems.


The idea may be catching on. 


April 25, 2011

Builders FirstSource, the Dallas-based chain of lumberyards and component plants, reported sales of $162.8 million for its first fiscal quarter, a 1% increase from sales of $161.4 million in the same period a year ago. Net income for the quarter, which ended March 31, 2011, was $21.2 million, compared to a net loss of $31.4 million a year ago.