December 13, 2012

By Brad Farnsworth 

A recent study conducted by The Farnsworth Group, research and insight specialists for the building material and home improvement industries, found roughly 50% of builders and remodelers purchasing products online.

August 29, 2012

By Kent Panther, VP, Director of Strategic Planning at Wray Ward

According to the latest nationwide research by The Farnsworth Group, given consumers’ varying views of green advantages as well as the skepticism many have regarding green claims, the opportunity for manufacturers to capitalize on an ability to better define green — and to promote its specific benefits — seems clear.