By Bernard Luthi
When it comes to buying online, customers have more choice than ever. The crowded space means that shoppers are being offered countless new ways to buy and utilizing new technology to make their purchases. More important, customers are altering how they shop and taking a closer look at who they’re buying from. Shopping experiences are less a cold cash transaction and more of a way to participate in an ethos or at the very least, to support a company that understands exactly what and how you like to purchase your items.