August 29, 2012

Paint may be a very emotional decision for consumers, but in the retail world, it’s a simple business plan: If you want to sell a lot of paint, dedicate enough space to it, assign a full-time, well-trained sales associate to the paint desk, and carry more than two lines of paint. One of those brands should cater to the pros. Find a way to keep the contractors separated from the homeowners, which is not all that difficult; professional painters don’t like to sit on sofas surrounded by tasseled pillows.

April 10, 2012

Valspar Paint has announced a replacement guarantee for Lowe’s customers who buy a gallon of paint and are simply dissatisfied with the color. From now until Oct. 8, 2012, Valspar is offering a free replacement color to anyone who does not “absolutely love” their first color choice. The Love Your Color Guarantee applies only to purchases of Valspar Signature Colors Interior Paint at Lowe's, and will be issued through a rebate for up to two gallons of a replacement Valspar paint color.

October 12, 2011

There's an old saying in the paint department: You're not selling paint, you're selling colors.

That theory is being tested by innovations that bring one-coat prowess or eco-friendly features to customers' walls, but color's importance cannot be ignored.

Los Angeles-based paint manufacturer and distributor Dunn-Edwards has studied the trends in color and produced a forecast that it calls "Simply Refocus."

May 19, 2011

Knoxville, Tenn.-based regional hardware distributor House-Hasson Hardware is expanding its paint and sundries offerings with the addition of a new sales team from an unidentified “financially ailing paint company,” according to an article in the Knoxville News.

“We are getting full-blown into paint and paint sundries," company president Don Hasson told the news outlet.

May 13, 2011

Call it the Paint Giveaway War. Following on the heels of Valspar’s “Power in Color” campaign, where the paint manufacturer gave away 100,000 free paint-sample kits during the first 100 days of 2011, Glidden has upped the ante with its “97% Paint Quart Giveaway.”  The first 200,000 people who register online at on May 16 to 17 can choose a free quart of interior paint in eggshell finish of any of the 306 colors available in the Glidden paint color palette.

April 21, 2011

Lowe’s has added a Yolo Colorhouse, a regional line of eco-friendly paints, to its West Coast stores, according to an article in the Portland Business Journal.

March 22, 2011

The City of Meadows Place, Texas, will receive special paint privileges from Behr Process Corp. through an unusual partnership and promotion.

Under the deal, Behr's products and colors will become the official paint standard for building exteriors in the one-square-mile city.

June 30, 2008

A landmark lead paint verdict, which held several prominent paint companies liable for lead paint...

June 16, 2008

Para and Crown Diamond both are Canadian paint brands, and General Paint is one of...

April 2, 2008

The co-op has added Dutch Boy and Pratt & Lambert products to its Color Center format....

March 2, 2008

In an effort to attract more female customers, home improvement retailers have put substantial marketing...

March 2, 2008

Painting a room is one of the most accessible home improvement projects—in terms of cost...