The mixing of paint and primer together, in the same can, has swept through the coatings industry like no other innovation. Almost every manufacturer and retailer has added a version of this product to its assortment, although some have done so reluctantly. Within the paint industry, many dismiss paint-and-primer combos as a marketing ploy that raises the price of a gallon of paint. Others say it can save time and money and has a rightful place as a consumer option.
Paint may be a very emotional decision for consumers, but in the retail world, it’s a simple business plan: If you want to sell a lot of paint, dedicate enough space to it, assign a full-time, well-trained sales associate to the paint desk, and carry more than two lines of paint. One of those brands should cater to the pros. Find a way to keep the contractors separated from the homeowners, which is not all that difficult; professional painters don’t like to sit on sofas surrounded by tasseled pillows.
Valspar Paint has announced a replacement guarantee for Lowe’s customers who buy a gallon of paint and are simply dissatisfied with the color. From now until Oct. 8, 2012, Valspar is offering a free replacement color to anyone who does not “absolutely love” their first color choice. The Love Your Color Guarantee applies only to purchases of Valspar Signature Colors Interior Paint at Lowe's, and will be issued through a rebate for up to two gallons of a replacement Valspar paint color.
Knoxville, Tenn.-based regional hardware distributor House-Hasson Hardware is expanding its paint and sundries offerings with the addition of a new sales team from an unidentified “financially ailing paint company,” according to an article in the Knoxville News.
“We are getting full-blown into paint and paint sundries," company president Don Hasson told the news outlet.
Call it the Paint Giveaway War. Following on the heels of Valspar’s “Power in Color” campaign, where the paint manufacturer gave away 100,000 free paint-sample kits during the first 100 days of 2011, Glidden has upped the ante with its “97% Paint Quart Giveaway.” The first 200,000 people who register online at glidden.com on May 16 to 17 can choose a free quart of interior paint in eggshell finish of any of the 306 colors available in the Glidden paint color palette.