April 20, 2011

Fifty percent of Americans use a mobile device to navigate their shopping journey, according to a new study released by Arc Worldwide, Leo Burnett’s marketing services arm.

The study -- “Marketing to the Mobile Shopper” -- found that mobile shopping has become a way of life for Americans. This trend is changing the traditional shopping journey and leaving companies with a serious ultimatum: Deliver valuable mobile experiences or risk losing customers.

January 13, 2011

Santa Ana, Calif.-based Behr Process Corp. unveiled its new ColorSmart by Behr Mobile application, offering consumers an on-the-go platform to find the perfect colors for home decorating projects.

The new color matching application offers the capability to decorate a room image digitally with touch-and-tap technology and preview color on walls, trim and accents.