Viance, the Charlotte, N.C.-based wood treatment technology provider, has hired Chris Kollwitz as its new director of marketing. He comes to Viance from ELF Wood Products in Atlanta, where he worked as director of sales and marketing for two years.
Kollwitz’s career in the building products industry began at Hechinger, where he worked in store operations and planning from 1985 to 1993 and was involved in the former retailer’s launch of the “Home Project Center” concept.
In 1993, Kollwitz joined Georgia-Pacific as senior marketing manager for its building products businesses. In 2004, he was promoted to national account executive to home improvement retailer Lowe’s, and later worked for BlueLinx after it purchased GP’s distribution business.
Ajoint venture between Rohm and Haas and Chemical Specialties, Viance is a provider of wood treatment technologies and services to improve the performance and durability of wood and wood products.