The Home Improvement Research Institute (HIRI) has announced the appointment of David Fields to the position of vp.
In his new role, Fields will assist in leading the institute in home research projects that gauge trends in the market and profile the characteristics, attitudes and buying behaviors of consumer and professional remodeling customers.
Fields currently is responsible for guiding marketing strategy, planning and execution at decorative hardware company Hickory Hardware, as well as leading market research, according to a press release from the company. Additionally, he has served as an adjunct professor of marketing research at Belmont University, and brings to HIRI more than 20 years of experience in the marketing and research field.
HIRI is a membership-based, independent, not-for-profit organization of manufacturers, retailers, wholesalers and allied organizations in the home improvement industry.