Lowe’s, along with NASCAR driver Jimmie Johnson, will be raising money for victims of Hurricane Ike when Johnson participates in the NASCAR Spring Cup Race this weekend at Dover International Speedway in Delaware.
Through “Racing for Relief,” Lowe’s will donate $48 for every lap of the scheduled 400 laps that Johnson completes to the American Red Cross to help provide shelter, food, counseling and other assistance to victims of Ike and other 2008 hurricanes. In addition, if Johnson wins the race, Lowe's will donate an additional $4,800.
As part of the promotion, the Red Cross logo will be displayed on the deck lid of Johnson’s No. 48 Lowe's Impala.
Funds raised through Lowe’s Racing for Relief will supplement an existing $1 million Lowe’s donation to the American Red Cross. More than 1,575 Lowe's stores nationwide are serving as official cash donation sites to benefit the American Red Cross relief efforts throughout the 2008 hurricane season. Lowe's will match in-store contributions dollar-for-dollar, up to $250,000.
Since partnering with the Red Cross in 1999, Lowe's has raised more than $17.5 million for disaster relief.