Chicago -- True Value Company kicked off its annual fall market here in Chicago with the promise of a "new market experience."
The Sept. 20-22 event is branded as the co-op's "Reunion," with adjustments to the schedule and show floor layout -- and most notably, new leadership. The event will be the first market for new CEO John Hartmann, and dealers will also get to mingle with chairman of the board Brent Burger.
"For three enlightening days, we'll present a unique toolbox of resources, designed to help you better serve your customers while remaining competitive in the marketplace," said Hartmann, in a letter to attendees.
On the exhibit floor, a Town Center area is expected to be a hub of networking for dealers, and one of the more conspicuous changes to the flow of the show. The event's general session kicks off Friday at 4:15 p.m.