BOSTON — When it comes to pricing, Orgill merchandising guru Paul Ohrberg has done the math, several times. And at the Memphis, Tenn.-based distributor’s Fall Market here, Orgill’s director of retail concepts shared some theories on price image.
Ohrberg’s presentation, titled “Merchandising Techniques: Increasing Your Add On & Impulse Sales,” covered a wide swath of store best practices. And it also hit on some specifics:
“If you scare them away on price with the first thing they see, they’re going to think you’re an expensive store,” he said. “Price image is key.”