In an effort to promote its Clark+Kensington line of premium paint, Ace Hardware opened a one-day-only pop-up store earlier this week in downtown Chicago.
Signs outside the State Street store -- the site of a former Borders store -- read "Today only, free paint inside." According to the spokesman, the goal of the Clark+Kensington pop-up store was to unveil the brand in a public forum.
Ace gave away 1,200 quarts of the designer white paint+primer in one.
During the Monday event, Ace offered free quarts of the new paint, described as paint and primer in one, and also offered entertainment in the form of a local artist who created paintings in the store. Ace Hardware's home-improvement expert Lou Manfredini offered demonstrations of the paint to customers.