HD Supply Facilities Maintenance has named Robin Soehl as its VP strategy and channel development. In this newly created position, Soehl will develop and implement an institutional strategy and drive all aspects of selling to government entities. She will lead the Federal Government and State, Local and Education (SLED) national accounts and field sales teams, as well as oversee contract compliance.
Soehl will continue to lead the company’s e-Business, business development and business integration teams. Soehl previously held the position of VP marketing and business development at HD Supply Facilities Maintenance.
Soehl joined HD Supply in 1996 as manager of database marketing. She has since held a number of key roles, including director of marketing, director of e-Business, VP business improvement and quality operations, VP marketing and corporate strategy, and VP marketing and merchandising. Some of her many accomplishments include establishing the company’s multichannel marketing approach, leading the company’s online strategy, successfully integrating acquired companies, creating the company’s customer research capability and optimizing productivity while always maintaining focus on the customer.
Based in San Diego, HD Supply Facilities Maintenance is a leading supplier of maintenance, repair and operations (MRO) products to owners and managers of multi-family, hospitality, educational and commercial properties; healthcare providers; and municipal and government facilities. The division of HD Supply has 36 distribution centers and a fleet of more than 600 delivery vehicles.