Hardwood moldings manufacturer Artistic Finishes launched a new marketing theme that brings a "new consumer-focused element" to the company's marketing program. The theme of its "Beginnings" campaign is "The finish is just the beginning."
“We’ve added a lifestyle component to our marketing efforts to make an emotional connection with the end user and which elevates the Artistic brand to be requested by name,” said Tom Leach, President of Artistic Finishes. In addition to incentives and rewards for distributor partners, the program includes an update of its website and related marketing materials.
Artistic Finishes manufactures hardwood moldings, stair treads & risers, and vents in its U.S. manufacturing facility located in St. Paul, Minn.