Troutville, Va.-based LiteSteel Technologies is putting its money where its mouth is. The maker of LiteSteel beams (LSB), cold-formed light-weight steel structural beams for residential and light commercial projects, is offering a cash-back program to builders who try the product.
Called the LSB Builder Incentive, the program gives cash back to builders who buy and try LSP on their next project. The company's website offers details on the incentive that runs through March 15, 2011. Rebates of up to $200 are featured, and builders are instructed to purchase from their pro dealer.
“We’re very confident that once builders try LSB, they’ll see all the benefits,” said Jeff Hoffman, VP business development, LiteSteel Technologies America.