Winchester, Va.-based Trex made a logical expansion from its core decking product to railing and fencing. What’s next? Outdoor furniture.
The company has entered into a licensing agreement with Syracuse, Ind.-based Poly-Wood Inc. to develop and market outdoor-living furniture. More than just a sales boost, Trex sees furniture as a way to get its corporate foot in the door at new distribution partners and retailers, according to Ronald Kaplan, Trex CEO.
“This partnership is a significant potential growth driver for Trex, as it will strategically expand our brand presence in the outdoor-living arena and position us to drive consumer awareness and acceptance of the emerging high-performance outdoor-furniture segment,” Kaplan said.
The new Trex Outdoor Furniture collection will feature 26 exclusive designs across four different product lines, including Adirondack chairs and dining sets.