Lowe’s Canada 'heroes' campaign takes off

8/31/2018
Lowe's Canada has launched a national Lowe's Canada Heroes campaign.

This year, and for the very first time, every Lowe's, RONA, and Reno-Depot corporate store in Canada will support a non-profit organization or public school in the community by collecting donations to help it fulfill its mission or carry out a specific project. A total of over 260 local organizations will be financially supported by this campaign throughout September.

"At Lowe's Canada, our purpose is to help people love where they live, and that goes beyond our stores. It's important to us to make a tangible difference in the communities we serve across the country," said Jean-Sébastien Lamoureux, senior vice president of communications, public affairs and compliance at Lowe's Canada. "The Lowe's Canada Heroes campaign gives our employees the opportunity to get involved with a local organization of their choice to help carry out inspiring projects and improve the lives of the people around them every day. This campaign has run in our Lowe's stores across the country for several years, and we're excited to extend it to RONA and Reno-Depot."

From Sept. 1 to 30, customers from all Lowe's, RONA, and Reno-Depot corporate stores will be invited to make a donation at check-out to support the local organization chosen by their store. Lowe's Canada will match 50% of all customer donations up to $2,000 per store.

Based in Boucherville, Quebec, Canada, Lowe's Canada – with its wholly owned subsidiary, RONA – operates or services more than 630 corporate and independent affiliate dealer stores in a number of complementary formats under different banners, including Lowe's, RONA, Réno-Dépôt, Dick's Lumber, Contractor First, and Ace.
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