Lowe’s launches DIY-U online
Lowe’s today unveiled its DIY-U – a do-it-yourself ecosystem that brings live, on-demand and home improvement skill-building into a modern and personalized era, said the retailer.
With planned developments ranging from sharing virtual high fives with fellow workshop participants, to earning badges for project completion, Lowe’s said it hopes to gamify DIY with a new level of peer support to create a space where homeowners and families can share their passions.
“We are making sure that support and a DIY community is available where, when and how people most want it: in-store, live and interactive online, or online on-demand,” said Marisa Thalberg, Lowe’s executive vice president, chief brand and marketing officer.
Lowe’s will offer three types of experiences that allow consumers to participate how and where they want each month: Two livestreams for up to 1,000 registrants each; an in-person kids workshop helping children ages 5-12 learn DIY skills and techniques that instill confidence; and two adult in-person workshops in all stores nationwide.
Each workshop will be hosted by Lowe’s Red Vest store associates, who bring years of expertise and knowledge to every project, said the firm.
Lowe’s new virtual workshop experiences will also allow customers to shop and add supplies to their cart in real-time and receive live answers to project questions from Lowe’s Red Vest experts.
“As new generations and new customers embrace DIY, we recognize how valuable our Red Vest store associates can be in providing project ‘how to’ help and expertise,” said Thalberg.
The initial March schedule, open for registration at Lowes.com/DIYU, includes:
- A Bathroom Refresh You Can Do Yourself (How to Install a Vanity).
- Kids Workshop: Shoot the Moon (Build a Game to Compete for the Highest Score).
- Make Your Home Office Work for You (How to Wallpaper a Room).
Inspired by the digital instructor community boom and rise in immersive at-home learning, DIY-U by Lowe’s is a one-stop-shop for how-to project workshops from one of the most trusted home improvement brands, said the company.
“We believe this is going to be the ultimate DIY resource that is informative, fun and motivational for everyone,” said Thalberg.
Based in Mooresville, N.C., Lowe’s and its related businesses, with fiscal year 2021 sales of over $96 billion, operates or services nearly 2,200 home improvement and hardware stores and employs more than 300,000 associates.