Zerorez sues Distinctive Cleaning

Litany of complaints include trademark infringement, false advertising and deceptive practices.

Minnesota carpet cleaning service Zerorez is filing a lawsuit against its competitor, Distinctive Cleaning, for a litany of complaints that include trademark infringement, false advertising and deceptive practices.

The federal lawsuit filed in the Minnesota District Court on Mon. referenced instances in which Distinctive Cleaning misled its customers regarding Zerorez's patented technology, which claims to clean without leaving residue behind.

"We understand there's a very high level of trust involved when a client invites us into their home, and we value and respect that trust," said Zerorez co-owner Michael Kaplan. "That's why we are committed to doing everything we can to ensure that our clients will find true and accurate information about our patented Zerorez products and services online and elsewhere. At this point, it is unfortunately necessary that we take the next legal step to put a stop to the kinds of deceptive marketing practices that have been misleading our clients and the general public."

Distinctive Cleaning allegedly purchased Google AdWords advertising to appear at the top of search results for carpet cleaning services in the Twin Cities metro region, as well as the keywords "ZEROREZ," "Zerorez" and "Zero rez." Some of its advertisements also included "ZERO REZ Carpet Cleaning," or alternatively, "Zero res - same results, less money."

A cease and desist letter was sent in April of last year but went unanswered; according to Zeroez.

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