Xicato appoints new sales managers in Europe

Marcin Demianiuk will serve as regional sales manager for Poland and Eastern Europe.

Xicato, a provider of LED modules for the retail and hospitality industries, has appointed two new sales managers to its European team. 

Ben Hamida will step up to the plate as regional sales manager for France and the Middle East. Previously, Hamida spent 18 years at GE Lighting as international sales manager for Southern Europe, the Middle East and Africa. Hamida is fluent in French, English, Italian and Arabic and brings extensive experience to the table in driving LED sales.

Meanwhile, Marcin Demianiuk will serve as regional sales manager for the burgeoning markets in Poland and Eastern Europe. Most recently, he was area sales manager for Samsung and is well-versed in selling new technologies to various companies in the region. He is fluent in English and Polish.

"The number of luminaire manufacturers that are addressing high-quality LED lighting for the professional lighting marketplace is increasing," said Gerhard Rieser, VP Sales, Europe. "In France, Poland, and throughout Eastern Europe, we have seen significant growth and will continue to expand our team as appropriate to ensure we provide the service and technical knowledge that support our customers' success."

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