WOLF has launched a new line of cabinets, “WOLF Classic Cabinets,” available exclusively to independent dealers in 18 eastern states. With the new cabinet line, the largest U.S. supplier of kitchen cabinets hopes to compete with comparable products imported from overseas.
Barry Graboski, WOLF’s senior VP product development for kitchen and bath, said that the new line was the result of collaboration with WOLF customers, who expressed a need for a product to compete with the foreign-made cabinets that dominate the category.
WOLF has decided to accelerate its production schedule for WOLF Classic Cabinets due to the positive feedback the product received during a trial launch in select markets. WOLF expects that the new line will do well against similar imported products.
WOLF will produce Classic Cabinets as part of a new business model the company adopted in 2010, which focuses on products marketed only to independent dealers.