Building material supplier WOLF created a new division to be called Wolf Home Products and to be lead by Craig Danielson.
The new division focuses on sourcing and selling U.S.-made products for professional contractors and serious do-it-yourselfers. The division oversees several existing lines: Wolf Classic Cabinets, Wolf Deck & Porch, Wolf Trim & Moulding, and Wolf Bath Furniture & Vanity Tops.
As part of the launch, the new division also unveiled a new logo and new tagline, “Real Performance, Real Value.”
Wolf Home Products has also developed a new web site, www.wolfhomeproducts.com, providing product imagery, detailed descriptions, and information for consumers and builders – an effort to support the sales efforts of independent dealers.
Craig Danielson, president of the Wolf Organization, will serve as president of the Wolf Home Products division.
“The new division better aligns our company’s structure with a significant opportunity for growth from Wolf-branded products,” Danielson said. “At the same time, it enables us to develop and source products that complement the products WOLF distributes for our manufacturer partners.”