Westlake paints a picture of growth

Ace's largest dealer expands its paint line up with Joanna Gaines premium paint.

Westlake Ace Hardware announced it is the first hardware retailer to offer the full line of Magnolia Home by Joanna Gaines Premium Interior Paint. Courtesy of Tom Mentzer.

Westlake Ace Hardware announced it is the first hardware retailer to offer the full line of Magnolia Home by Joanna Gaines Premium Interior Paint in its store. Personally crafted by Joanna Gaines, interior designer and nationally recognized home renovation expert from HGTV’s “Fixer Upper,” the line of 150 interior paint colors were designed by the Kilz Brand to help do-it-yourselfers recreate her hallmark “modern farmhouse” style.

The move is part of Westlake's continual effort to find ways to distinguish itself from competitors and big box stores, while providing a compelling shopping experience, according to Westlake CEO Tom Knox. “One way we do that is by offering highly localized, unique and stylish products that help our customers in new and exciting ways,” he said.

Along with offering other product lines like Magnolia Home by Joanna Gaines Paint and Stihl power equipment, Knox noted that Westlake places a premium on the quality of staff it employs and the service they provide to customers.

The retailer's growth strategy combines quality products with helpful employees, he said.

“Our customer promise to be the best, most helpful hardware stores on the planet wouldn’t be possible without our knowledgeable and service-oriented associates," he said. "The passion they show for their jobs comes to life every day when they interact with customers, and offer advice and product recommendations. As such, we are always creating ways to engage and develop them to their fullest potential, and create an atmosphere that’s attractive to future associates."

Westlake Ace Hardware, the largest member of the Ace Hardware co-op, has added 13 stores since 2015, bringing their total number of stores to 98 in Iowa, Kansas, Missouri, Nebraska, North Carolina, Oklahoma, Texas and New Mexico. According to Knox, that kind of consistent growth will likely continue in the coming years.

“To fuel the expansion of our national footprint, we will continue to pursue acquisitions and organic growth plans that make sense for our customers and business," Knox said.

Login or Register to post a comment.