Lenexa, Kan.-based Westlake Hardware's Zombie Preparedness Center makes zombies the centerpiece of a multimedia marketing campaign that's really aimed at humans.
The company's Zombie Preparedness Center has about 15,000 fans on Facebook, and it includes some homemade marketing videos disguised as breaking news about zombie protests and zombie-friendly shopping.
The campaign's website allows the user to click on one of two tabs: "I am human" or "Me zombie."
Westlake Ace Hardware operates 88 stores in the Midwest. The company was named the Home Channel News 2011 Retailer of the Year.