Walmart plans remerchandising campaign

In an effort to recapture lost customers, Walmart will launch a promotional “It’s Back” merchandise campaign next month, according to an article in the Wall Street Journal

The theme of the in-store promotion will be a remerchandising effort to return a number of items that had been removed from Walmart’s shelves. Fishing tackle, bolts of fabric and other “basic” products will broaden the assortment, ending Walmart’s failed strategy to appeal to more upscale shoppers, according to the article.  

Duncan Mac Naughton, the former chief merchandising officer of Wal-Mart’s Canadian business, will oversee the effort as Walmart’s new head merchant in the United States. 

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