USG announces image makeover

The company announces new tagline, new logo and new relationship with the Olympics.

USG's new logo

As part of a brand image makeover, Chicago-based USG Corp. introduced a new logo with the tagline: "It's Your World. Build It.”

Also part of the branding moves, USG and its Canadian subsidiary, CGC, are “activating” the new brand through four-year sponsorships of both the U.S. Olympic and Paralympic Teams and the Canadian Olympic Team. USG and CGC are now the official building materials sponsors of Team USA and the Canadian Olympic Team. L&W Supply Corp., the company's distribution subsidiary, becomes the official building materials provider of Team USA. 

"Over the past five years, we made several strategic moves to make USG a stronger, more agile company," said chairman, president and CEO James S. Metcalf. "We are focused on things that matter to our customers: product innovations, expansion into key international markets, and making it easier to do business with us.” 

USG's U.S. sponsorship includes the donation of innovative building materials, such as sheetrock Brand UltraLight Panels Firecode 30 for the new High-Performance Center at the Colorado Springs Olympic Training Center, set to open in early 2014. 

In its most recent quarter, USG posted net sales of $916 million, up 15% from the same quarter in the previous year. Also in the most recent quarter, the company earned $25 million in net income, compared with a $57 million net loss in the prior-year quarter.

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