Television home improvement star Ty Pennington will promote Lapolla Industries’ foam insulation products in upcoming national and local campaigns.
He will also make appearances at international trade shows and participate in consumer events, media relations and social media activities on behalf of the Houston-based maker of polyurethane foam insulation, reflective roof coating and equipment.
“Ty Pennington is one of the most trusted names and faces in home improvement and renovation,” said Doug Kramer, president and CEO of Lapolla Industries. “We view our partnership with Ty as an opportunity to reach a broader audience to educate them on the importance and value of spray foam insulation.”
Pennington, best known for his role in “Extreme Makeover: Home Edition,” said: “By teaming up with Lapolla, we have an opportunity to build awareness about the importance of proper insulation to create significant energy savings to the entire residential market.”