True Value corporate store appeals to women

Chicago-based hardware co-op True Value Co. opened its first-ever corporate store.

According to a report from the Chicago Tribune, the Mount Prospect, Ill., location embraces the retail principals promoted through the company's Destination True Value retail program. Those include female-friendliness, wide aisles and bright overhead lights.

True Value CEO Lyle Heidemann, according to the report, described the co-op's first corporate store as a "lab for us."

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