Trex Company recently celebrated its receipt of the American Business Awards' Marketing Campaign of the Year award -- also known as the Stevie Award -- in the Home Furnishings and Appliances category.
Trex's "Engineered Artistry" campaign brought home the bacon for its pairings of well-known engineers and artists, who were filmed talking about high-minded concepts like form and function -- all while standing on a Trex deck.
"Engineered Artistry is the artful combination of technology and beauty, form and function," said Adam Zambanini, VP marketing for Trex. "With this campaign, Trex asserted its category leadership -- not only through product innovation -- but also through marketing that provides true value to consumers and professionals via interactive, thought-provoking content."
The campaign included print and digital media, including a full website redesign with responsive design and a public relations initiative.
Engineered Artistry was one of 3,300 nominations across various industries and organizations.