Toro gets ready to celebrate 100 years in business

The Toro Co. is turning 100 this July, but plans are already under way for its year-long centennial.

In reflecting on the longevity of the company, Michael J. Hoffman, Toro’s chairman and CEO, cites “the character of our people and channel partners, and their relentless commitment to serving our customers and building market leadership through innovation.”

The company has created a website that details the company's milestones and achievements over the past 100 years, including its entry into the golf market in 1918, its more than 1,500 patents, and its development of a global network spanning over 90 countries.

Toro is also launching a social media campaign on behalf of the celebration, encouraging people to visit the website to contribute their own stories, as well as share Toro memories on Facebook and Twitter using the hashtag #Toro100.

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