Throwback Thursday: A psychedelic '70s paint spot

Once upon a time, disco reigned supreme and the world was decked out in psychedelic colors — up to and including the paint commercials on TV.

This ad aired on Wednesday, Jan. 18, 1978, for True Value Hardware Stores, with a voiceover by Chicago TV legend Lee Phillip.

At the time, the co-op was promoting some good deals it was running for Tru-Test Paint: E-Z Kare Latex Flat Enamel for $9.97/gallon and Sat-N-Hue Flat Interior Latex for $8.97/gallon.

This snapshot of a moment in time was preserved by The Museum of Classic Chicago Television, which preserves footage from Chicago TV channels that would most likely be lost if not intentionally preserved.

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